4 Ways to Improve ANY Speech
Just 4 ways to improve a speech? Hmmm .. actually more like 4,000+!!
I know, title was somewhat misleading.
But what I've done for you is reflect on which 4 of the 4,000+ ways will help you make your next speech most impactful and memorable - perhaps even referable! And they aren't difficult.
And these 4 ways, i.e. strategies, apply to any type of speech in any format, whether it's a:
short presentation to your company
workshop of any length
1/2 day or full day training program
high-stakes professional keynote
5-7 minute Toastmasters speech
These 4 strategies can be applied whether you are presenting virtually, in-person or to a hybrid audience. They also apply to any type of speaker and at any level--- whether you are more of a technical speaker, a thought leader, a coach who speaks, a trainer, facilitator or like me, a "motivational speaker."
And whether you are (a) brand new to speaking or (b) have some experience already or (c) are a seasoned pro, knowing and applying these strategies will drastically improve any speech in front of any type of audience. Now that we've got those caveats out of the way (finally!), let's jump in: 1. Know What Problem You're Solving Great speakers are great problem solvers. They have designed a speech that helps an audience solve a specific problem, or a series of problems. The speech is the product and they are the messenger.
I didn't realize this until several years into speaking - which is one reason why I was struggling at first. Most speakers talk "about" their topic rather than addressing the "problem" of the topic and how the audience can solve it.
WIIFT = What's In It For THEM!
When you know the problem, you know the pain point of the audience.
Address the problem at the beginning of your speech because the remaining portion of your speech needs to be the solution.
I've never been hired to speak; rather, I've been hired to help that organization solve a problem.
Again, my speaking struggled for years until I finally realized this.
So as you outline your next speech, ask yourself two questions: (1) What problem(s) am I helping my audience solve? (limit it to 3 if not just focus on 1!) (2) How does my speech specifically help them solve it? Knowing what problem you solve is one element of Module 1 inside my book, PAID to $PEAK. Review Module 1 to learn more about integrating the problem into your speech. 2. Integrate a Call to Action
Now that you know the problem you're helping an audience solve, what do you want them to do differently? What specific action(s) do you want to empower them to apply?
ACT = Action Changes Things!
From my experience, great speakers empower people to take action! Yet even watching seasoned professional speakers, most speakers do not incorporate a clear call to action.
Caution: your call to action is NOT them going to your website, buying your book or liking your Facebook page. That's a byproduct of you delivering a great speech.
I wrote an entire segment in my book that will help you identify what your call to action is. It's in Module 1 of PAID to $PEAK. 3 Storyboard An Outline of your Speech The best movies, songs and cartoons all have a storyboard outline. Same with speeches of any length and to any audience.