Here's how I just landed my HIGHEST PAID speaking engagement eva'! 🔥
Whether it's an audience member in one of my presentations or one of my speaker coaching clients, what juices me is helping people get clarity on their goals and equipped to reach them. When I write these messages for you, I'm always motivated by something that just happened in my own speaking business that I feel is important to share. From my experience coaching speakers, most new(er) speakers make a LOT of bad assumptions that hold them back. They "ass-u-me" things that just aren't true.
Just yesterday I was selected for the largest PAID speaking engagement I've ever had. More so, it's for a conference in my ideal target audience that 'should' have incredible spin-off potential. This one (1) event could and should be another breakthrough at the next level because the audience is going to be decision-makers. But I don't write this to impress you ... rather, to impress upon you that I'm no different than you. There are things YOU could be doing today to make yourself better and create momentum and progress. For some of you, it's making the decision to commit. For others, it's accountability. For others, it's knowing the process to find PAID speaking engagements. For most though, it's just pushing through the excuses. You have them. I have them too. My own coach (yes, I proudly have one!) calls me out every month on something! I'm happy to speak with you 1:1 (click here) and explore where you're at and make some recommendations on where to start and what to do, specifically. I'll also be making a BIG announcement soon about dates where you can spend the full day with me either in a group session or 1:1. I'll even guarantee a PAID speaking engagement for you from our time together.
But let's get into 'how' I just landed the largest speaking engagement ever ... mid 5-figures!
The meeting planner saw me speak 3 years ago at an event. (3 years ago!)
This specific leadership newsletter I sent in February 2022 (click here to view!) offered an invite to attend a complimentary virtual keynote for a women's leadership conference where I was speaking. The meeting planner registered and watched it. (click here to subscribe so you can see how I get opt-in's to my newsletter AND future newsletter samples)
At the time of my virtual keynote, they did not have a speaker need for any upcoming events ... UNTIL last week! (Remember, they don't need a speaker until ... they need a speaker!)
I was one (1) of five (5) speakers they forwarded along to the client whom they are organizing the conference.
I differentiated myself and sent a video email (BombBomb) to the meeting planner. (See my NEW Online Course for samples!)
The client liked all of the speakers ... but they selected me last Friday.
During our 'Happy Call' yesterday, after small talk and building rapport with the client, I asked, "What is it about my program or me that influenced your decision?" Their response was, "Your video email impressed us. But your demo video sold us. You have the energy we need to be the closing keynote."
So folks, here's the thing ... it wasn't just ONE THING that 'earned' me this speaking engagement. It was several 'things' ... and specifically, it was knowing the strategies I needed to position myself as a professional speaker and then doing them to the best of my ability:
having a great speech
having an opt-in on my newsletter that feeds subscribers to my newsletter
sending out my newsletter
helping promote events where I'm already speaking (especially virtual ones -- awesome exposure)
having a pretty good website
having a pretty good demo video
Do you have these items? Know where to start in creating them?
If you do have them, do they appear professional? Do they position you as a professional speaker?
So look ... a couple things:
DEMO VIDEO was our topic during this week's Speaking Professionally Toastmasters monthly meeting. I encourage you to check us out for next month's meeting where our topic is going to be Speaker Websites. We're also having a PART II discussion on demo videos in 2 weeks that you can join.
My NEW Online Course (click here) gives you samples of 2022 current strategies and samples ... like my BombBomb video I mentioned above and so much more.
My Ultimate Speaker Package helps you create everything you need in your speaking business. From 1:1 coaching to help you craft a signature speech, Speaker Packet, Demo Video and website! Click here for more information.
Consistent success in any realm of life takes visioning, strategy, accountability, repetition, focus, and guidance ... to name a few.
It also requires an investment of your time and an investment financially in your business. I make investments all the time that I've verified are business building strategies, i.e. coaching for myself and resources. So if you are hungry and committed and coachable(!) to learn how to increase your success rate, shorten your learning curve, and surround yourself with someone you can trust who lifts you up and holds you accountable to your own goals ... then a 1:1 coaching relationship is EXACTLY what you need.
When I first started taking my speaking professionally, I had NO MONEY. I was living off debit with a foreclosure and a bankruptcy on my credit. I pulled $$$ out of my 401K to hire a coach ... and it PAID off - literally. I write all about it in the Preface of PAID to $PEAK! If you become one of my 1:1 coaching clients, I GUARANTEE YOUR SUCCESS with at least one $2,500 speaking engagement within the first 6 months of us working together. Caveat: you have to do the work!! I stand behind my process that much ... or I'll give you your money back. (note: I've never had to do this.) If you feel destined to speak, what are you waiting for? If you can't pay the bills with your speaking, but want to quit your job and travel, what are you waiting for? Or maybe speaking is just a side hustle for you right now while you're working a full-time job. You want to explore it and see where it goes and whether you can quit your job like I did and speak? Still, what are you waiting for?! Whether you want to be part-time or full-time, you will need to invest in yourself and your speaking. It's time to step it up if you're serious. In-person events are back and I can help you get speaking engagements on the books fairly quickly if you're willing to work as hard on your business as I will for you. I'll treat your speaking business like my own which is why I'll require you to invest in yourself, because my time with you 1:1 will be time away from my family and my own speaking and training company.
See below my criteria for working with a coaching client.
Once you review my sample 1:1 coaching program, click here to schedule a session with me to discuss which program suits you and your goals best.
The session is $100 and it is credited toward any of my coaching programs offered. I no longer offer complimentary 1:1 strategy sessions.
If you want it bad enough, I look forward to speaking with you, supporting you, and sharing everything I can to support you.
Earn greatness today! Onward and upward!
Want to speak professionally, part-time or full-time?
Not getting PAID speaking engagements?
I've been honored to present for over 1,000,000 people through 1,150+ audiences in all 50 states and several countries. Whether I'm on a stage or in a training room with professionals or students, I absolutely LOVE motivating and inspiring people for higher performance. And in addition to my own speaking business, I have a passion for helping and coaching speakers learn how to catapult their speaking whether part-time or full-time. My book, PAID to SPEAK, outlines a proven model for speakers and is now an online course as well! Click here for online course info!
If you are serious about becoming a professional speaker, explore my coaching and mentorship options. I don't want you to flounder like I did and be frustrated.